Creative Catalyst

Author, Speaker, Creative Catalyst

Hello and welcome, how lovely to see you. The line above says it all really, I’m an author, speaker and creative catalyst. I help small businesses attract, engage and communicate more powerfully and I help creative and digital agencies improve their process and sell more creative work.

I’ve spent almost fifteen years working with small businesses: styling brands, creating websites and running workshops. I’ve owned, run, grown and sold franchises as well as founding, building and selling my own company.

I’m an innovative thinker, an engaging communicator, an inspirational teacher and a creative entrepreneur. I’m an inventive marketer, a tribe-builder and a creative catalyst.

I Make. Things. Happen.

Below you’ll find a taste of some of the ways that I can help you. And if you have a project that you think I may be able to help with, please do get in touch. I’d love to hear from you!

A bit of background

I’m a communicator at heart. Evocative brand identities, powerful websites, distinctive marketing literature; it all comes back to one thing: communicating with flair and focus. I love nothing more than to capture the essence of a business and channel that into an exciting and unique brand identity; anything that makes you stand out and get noticed and I’m there! I can help you plan, write, brief and deliver your next website, build a compelling creative direction and create marketing collateral that creates an impact.

Having built a very successful brand styling company from the ground up, many of my agency clients come to me to help them improve their process and sell more creative work. I founded my brand styling company in 2005 and we gained an international reputation for styling unique and powerful brand identities, distinctive websites, blogs, brochures and ecommerce sites with real flair and attention to detail. On the strength of our portfolio, and the worldwide following I’d built via our blog, we were fortunate enough to be gaining a steady stream of clients from across the globe as well as some much closer to home.

I sold the business in November 2012 and enjoyed a wonderful eighteen month sabbatical. I’m now working on a consultancy basis from my home and am loving the juxtaposition between using my expertise and creativity alongside my desire to be a very present mum to my three children. I now consult for design agencies who, inspired by the creativity and quantity of work I generated for my business, employ me to help them sell more creative work and I also work as a creative director for small businesses. I’m working hard to get my second book ready for publication and I run workshops in London.


  • All
  • for small business
  • for agencies


“You have an incredible energy that gets people to believe that anything is possible.”


Isn’t it inspirational to learn something new? Something that will unlock the potential within your business and really give you the energy and knowledge to propel yourself forwards? And when you’re surrounded by a group of like-minded business owners, led by a sparklingly energetic teacher thoroughly passionate about her subject, magical things can happen.

love to teach. There is something wonderful about bringing together a group of people and empowering them to try something new in the most simple and easy to implement way. And whether that’s in a conference room with a few hundred delegates, an online classroom with students around the world or an intimate studio workshop for eight I never get tired of sharing my knowledge and finding fun, creative and inspirational ways to get people thinking big.

This year I’ve been lucky enough to teach alongside Holly Becker for her Decor8 eclass Blog Boss as well as launching a range of business workshops for florists alongside blogger Rona Wheeldon. I’ve also launched a range of workshops I can run in-house for your clients, please get in touch for details. I’m always interested in discussing new collaborations so if you have an idea, I’d love to hear from you!

Topics include

Styling Your Brand / Colour Psychology / Mood Boarding / Blogging / Copywriting 

My next workshop, Colour for Creatives takes place in London in March 2015. You can find out more on the blog. If you’d like to be the first to hear about forthcoming events please sign up for the newsletter and I’ll keep you posted. In the meantime I am available for speaking engagements or to run in-house workshops worldwide. 

Please get in touch to discuss your project.


My first book, Exhibit, The SME’s Guide to Using Exhibitions to Grow Your Business was published in 2010 and is available to buy on Amazon.

I’m currently working on my second book, which will be available in the Spring of 2015 and a have a third at concept stage. Both draw on my commercial and creative experience and are written for both creative entrepreneurs and small business owners. My intention is that they will be beautiful, inspirational, practical and fun to use.

I can’t tell you much more than that yet but I’m working very hard to make sure that you will love them! If you’d like to be one of the first to hear about them then please join my newsletter list and I promise to keep you posted.

Lovely Feedback

  • Working with Fiona has been transformative for our business. She’s helped us to harness our creativity, uncover new levels of talent that we didn’t know we had, and channel it all into our branding process in a thoughtful and considered way. Thanks to Fiona we have processes in place now which have made it much easier to sell our creative work, and attract the clients we want to be working with.

    Would I recommend her? Absolutely.

    Hannah Griffin, Ditto
  • I have worked with Fiona a lot over the past 5 years and as a result my business has gone from strength to strength.

    As well as being an expert in her field, she has an amazing energy which never fails to get me switched on and ready for action.

    Fiona is creative and passionate and always inspiring.  She took the time to get to know me and my business in detail and this has enabled her to work with me to ensure that I continue to get tremendous results.

    Lisa Cox, International Garden Designer
  • Fiona’s business drive, creative passion and determination formed the roots of Flourish’s success. Her understanding and application of brilliant marketing plans and creative ideas was an inspiration and her ability to inject excitement back into the marketing minds of business owners came as second nature to her.

    Fiona exudes energy, enthusiasm and excitement for every branding project, big or small, but it’s her commercially canny approach towards achieving results that make her an expert in the creative field.

    Caroline Harrison, Studio Manager
  • I’m in awe of Fiona’s creative talent which knows no bounds. And her positive energy and enthusiasm is infectious.

    If you’re looking for someone truly inspirational to work with, who’s buzzing with ideas to help your business then Fiona is definitely the lady to have on board!

    Rona Wheeldon, Award Winning Blogger and Founder of Flowerona
  • You’re an excellent teacher!

    Emma Broughton
  • I’ve both collaborated with Fiona on a project and used her superb design company to help me brand one of my on-line initiatives. I’ve also been a supplier to her and helped her with her first book. So I guess I’ve seen her in many lights

    In all cases, she brought something special to the party. It wasn’t just professionalism, skill and attention to detail as it’s more ethereal than that.

    She brings an energy in that makes things happen and then sprinkles a certain ‘Je ne sais quoi’ into the mix.

    Looking forward immensely to the next time we work together

    Tom Evans, The Bookwright
  • I just wanted to say a very big thank you for a wonderful morning.  I thoroughly enjoyed and it and it has lit a passion in me for creating our marketing strategy, something until now I hadn’t thought too much about. Caroline and I have been doing a lot of thinking and talking!

    it was inspiring seeing you giving such a good, professional, researched and fabulously helpful seminar. Thank you.

    Katie Tinkler, Workshop Delegate
  • Thanks for putting on such a superb workshop today. As ever, I found your presentation pinpointed the heart of matters clearly and concisely. It made the steps appear simple yet with the ability to be creative in approach.

    Stephen Hurdle, workshop delegate
  • Fiona is also an inspirational speaker and writer. Her informative blog posts, alongside her online and off line workshops, have become invaluable marketing resources for my business.

    Tracy Stonard, Magenta Cakes
  • Fiona goes out of her way to treat a client as an individual and really helps one to look at why and what you are doing with your business and what you are trying to achieve. Highly recommended.

    Gabriella Buckingham, Artist, Illustrator, Designer
  • You have an incredible energy that gets people to believe that anything is possible.

    Stacey MacIntyre, Choose to Thrive

The Newsletter

Let’s stay in touch

If you’ve you’ve been inspired by what you see and would like to receive regular updates from me then please do join my newsletter list.

Every month I’ll send out an unmissable email designed to inspire and help you move your business forwards. In addition I’ll make sure that you’re the first to hear about new my workshops, books or events I’m holding and very occasionally I’ll also send you special offers or discounts.

I promise to never, ever, sell or pass your details on to anyone else, I won’t inundate you with salesy emails and you can unsubscribe at any time. What’s not to love?!

To sign up to the newsletter please click here and you’ll be taken to a very short signup form. Looking forward to welcoming you!


Like to get in touch? That’s wonderful!

I work from home or at client sites depending on the project, so the best way to get in touch initially is via email. You can either fill out the form below (click on the email address and a form will magically appear!) or email fiona at fionahumberstone dot com

I very much look forward to hearing from you.