Evocative Creative Direction and Strategic Brand Consultancy
bringing consumer, hospitality and lifestyle brands to life
Fiona Humberstone is an experienced and accomplished Creative Director, commercially astute Brand Strategist and Brand Visionary working with companies in the consumer, lifestyle and hospitality sectors.
Drawing heavily on the evocative power of the natural world, an instinctive commerciality and a deep affinity for beauty, Fiona creates enchanting, elevated and resonant brands for companies ready to connect at a new level and truly own their space in the market.
With a strong strategic and commercial focus, decades of practical experience and deep insights into the psychology of brand, Fiona knows what it takes to create a brand that will cut through. She has the unique ability to create aligned, memorable and engaging brand experiences.
lovely words
“I must say working with you has raised our game , I see the world in a different light because of you.
You are amazing”
sandy mckinley, acre of roses
“Thank you so much for this, it looks great and really makes me want to up my game. I’m definitely rewriting menus because of it and can’t wait to do the house. So much to do!”
james allison, middleton lodge
“This work has released all my energy to flow towards the most important thing for me. It’s almost like you reached in and plucked out the core essence of my work. It’s a real gift, and my creative muse is doing a little victory dance in the background.”
patricia mitchell
