Fiona Humberstone is an experienced and accomplished Creative Director, commercially astute Brand Strategist and Brand Visionary working with companies in the consumer, lifestyle and hospitality sectors.

With a strong strategic and commercial focus, decades of practical experience in the field and deep insights into the psychology of brand, Fiona has the unique ability to create aligned, memorable and engaging visual identities that allow her clients to connect at a whole new level.

Fiona is renowned for finding clarity in a complex brief and translating commercial goals into atmospheric visual assets. With a singular ability to cut through ‘noisy’ messaging, capture the essence of a brand and pull out the magic within and Fiona’s work is both beautiful and strategically sound.

Drawing heavily on the evocative power of the natural world, an instinctive commerciality and a deep affinity for beauty, Fiona creates enchanting, elevated and resonant brands that cut through and are true to their core essence.

She brings a distinctive and much coveted sense of vision, a flair for immersive and evocative creative direction and a true aptitude for crafting sensory, memorable brands that truly cut through.