client work · ania organics
rebranding ania organics
Premium green skincare, for moments of returning to yourself.
A complete overhaul of the brand identity, packaging and photography for this established Australian skincare brand.
defining the brand strategy, unlocking the magic
Sensory, evocative, ritualistic, green.
When I first started working with Australian skincare brand, Ania, everything about her visual identity was sending out the very opposite signals to the ones we wanted. The hard, contemporary and ‘cold’ brand imagery, website design and packaging was directly undermining the credibility of the brand and so we set about changing that.
We established a more enchanting and inspirational point of difference around the brand which took it from a cold, features heavy statement to something that could flow through everything we communicated.
Our new focus was based around sensory, ritualistic skincare for moments of returning to yourself, so much more evocative than the ‘nutrient dense skincare for energetic wellbeing’ the company had been previously working to.
Something about magic and that was all the inspiration we needed to set the new tone for the brand.
sensory, green, ritualistic
a completely new creative direction and packaging
Sensory, evocative, ritualistic, green.
When I first started working with Australian skincare brand, Ania, everything about her visual identity was sending out the very opposite signals to the ones we wanted. The hard, contemporary and ‘cold’ brand imagery, website design and packaging was directly undermining the credibility of the brand and so we set about changing that.
Ania creates sensory, ritualistic skincare for moments of returning to yourself and that was all the inspiration we needed to set the new tone for the brand.
Through a complete rebrand, new packaging design and stunning brand imagery we have given ANIA the opportunity to connect at the right level.
A holistic and aligned approach to her strategy, focus, brand identity and photography has created a truly sensory, evocative identity that effortlessly exudes their brand magic and allows the company to own their space in style.
creating a wealth of evocative, sensory and brand-building images
The Ania shoot marked a turning point in the way we approach brand shoots: eschewing the traditional ‘shoot day’ and instead working from multiple locations across several days to get the breadth and depth of images needed to bring the Ania website to life.
Despite the (obvious) limitations of not being in Australia, we have delivered several hundred images and videos that capture the true spirit of ANIA and allow the brand to come to life in the most evocative way.
“Thank you very much for your time, and again, to both of you for going above and beyond with this shoot!
The images are so effervescent, so lovely, and capture the essence of Ania. I’m excited to see them in action!”
Suzannah Hogan
Let’s work together
If you have a branding project for a lifestyle or hospitality brand, I’d love to hear from you.
Simply fill out your details and we’ll take things from there. Looking forward to hearing from you!
