client work · middleton lodge
rebranding middleton lodge
A family-owned estate and boutique hotel set in over 200 acres in Richmond, North Yorkshire.
A complete reimagining of the visual identity for this enchanting escape.
“I honestly can’t tell you how lovely it is to be working with you. Love it all! You’ve brought all sorts of things I hadn’t thought of (and some that i had forgotten about in the mele). It’s just wonderful.”
Rebecca tappin, architect and estate creative director
brand strategy, creative direction, brand design, styling and art direction
It could have been so tempting to overly ‘gloss up’ the Middleton Lodge identity, creating something super high-end, all-out-luxurious and ‘influencer-y’. But to do that would have totally missed the draw of this truly magical place and would have created a brand utterly out of alignment with what sets Middleton Lodge apart.
This brand deserved something with as much heart and soul as the unique experience they offer and that was what we set out to achieve.
A family estate set in over 200 acres of land, the magic of Middleton Lodge is the estate, in all its’ architectural and botanical diversity. It’s the Palladian Georgian mansion but it’s also the enchanting Fig House, the Tom Stuart-Smith designed walled gardens and the rustic dairy cottages.
It’s the rugged Yorkshire landscape. The delicious, generous, modern food. The warm and welcoming hospitality and the immersive treatments in the Forest Spa. It’s the personal touch that can only come from a family-run enterprise. My vision for the brand that honoured that.
A down-to-earth, come-as-you-are place where you’ll be just as welcome in your floaty dress as you will in your wellies, we wanted to create an identity that spoke to this with a strong connection to the land. Something that felt equally elevated and properly Yorkshire - beautiful, aspirational and thoroughly unpretentious.
an enchanting Yorkshire estate
creating publication worthy imagery
The photography we created for Middleton Lodge has been key to the success of the rebrand. Evocative, informal, lifestyle images that viewers can ‘place’ themselves in has been a real hit with editors.
Our images have been featured in Conde Nast Traveller, The Sunday Times, House and Garden Magazine as well as the very beautiful British Boutique Hotels published by Hoxton Press.
an aligned foundation for growth
Can use this as a foundation to form the newsletter, refine the website
Our images have been featured in Conde Nast Traveller, The Sunday Times, House and Garden Magazine as well as the very beautiful British Boutique Hotels published by Hoxton Press.
the dream team
ESTATE CREATIVE VISION, ARCHITECTURE & INTERIOR DESIGN Rebecca Tappin BRAND DIRECTION, STYLING & ART DIRECTION Fiona Humberstone
PHOTOGRAPHY Cecelina Tornberg BRAND DESIGN Fiona Humberstone & Caz Harrison, Making Waves Creative ILLUSTRATION Gail Jones VIDEOGRAPHY Duncan McCabe
Let’s work together
If you have a branding project for a lifestyle or hospitality brand, I’d love to hear from you.
Simply fill out your details and we’ll take things from there. Looking forward to hearing from you!
