client work · smith and munson

smith and munson

A fifth-generation flower grower based in Lincolnshire.

An engaging new vision for this direct-to-consumer floral business.

brand strategy, creative direction, styling and art direction

Smith and Munson are one of those family businesses you just fall in love with. Fifth generation flower growers from their farm in Lincolnshire, we’ve been working together to bring a new sense of energy and vision to their brand and help them connect with consumers in a new way.

My vision is one that puts joy, abundance and legacy at the heart of the brand. Evocative, engaging images that put the flowers in the context of life (albeit a slightly more aspirational life than most of us lead!).

Armfuls of blooms, heartfelt stories, bold modern colours and clean typography will bring this heritage business to life in a whole new way and support their growth for the next stage in their business.

an enchanting Yorkshire estate

Middleton Lodge brand identity rebrand

joyful, abundant, heritage

“Stunning aren’t they? I can’t stop looking through them, so much to take in!”

jo munson

a vision poised to engage

These stunning images, along with my creative vision to refine the brand identity will both elevate the Smith and Munson website and allow their clients to engage in a whole new way with the brand.

Plans are afoot for newsletter campaigns, social graphics and

Armfuls of blooms, heartfelt stories, bold modern colours and clean typography will bring this heritage business to life in a whole new way and support their growth for the next stage in their business.

Let’s work together

If you have a branding project for a lifestyle or hospitality brand, I’d love to hear from you.
Simply fill out your details and we’ll take things from there. Looking forward to hearing from you!

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Middleton Lodge

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Dillions Vineyard